He explains that it manifests via elements such as the Twitch chat function that is integrated into their Twitch broadcasts. "The Twitch chat is constantly in motion and we're tracking that certain to remain in contact with our viewers, but it's also a great way to instantly get feedback and we're constantly making adjustments to our broadcasts... we're discussing "hey the fans want this camera angle, and they are looking for this behind the scenes content." Then, when we adjust our broadcasts and give credit to the fans for their feedback and they're loving it." This taps into the idea that Donohue states is "almost becoming a standard for the younger consumer, the expectation is that you're paying attention."

One advantage that one of the major advantages that the NBA 2K League has is that 2K22 MT the game can be played anywhere by any player. That feeds through into the newly announced draft process and is also a way to tap to international markets. The NBA has already done a fantastic work to raise the profile of the league abroad however it's been restricted to playing games on a single basis in places like Paris, London and China. International divisions, long thought to be possible, are nothing more something that is a wish.

For NBA 2K League, there are no restrictions. "There's so much greenfield in our way, regarding international expansion and growing the game worldwide" Donohue explains. This season the NBA 2K League welcomed their first international expansion team which was the Gen.G Tigers from Shanghai. They also held tryouts in Seoul, Hong Kong, and London. Donohue stated, "We're trying to continue to find international players that we know are out here." "It's definitely a component of our plan to have an European division, and have an Asia Pacific division," before adding "it's actually a question of when it will happen, not when."

The goal is more than reaching international fans. Donohue stated that Buy NBA 2K22 MT the NBA 2K League had some plans for this season, but it was not about reaching an international audience.